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jalen sheppard
on Nov 20, 2024

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Kellogg's marketing communications about its Special K cereal appeal almost exclusively to women. This is an example of ________ segmentation.

A) geographic
B) psychographic
C) demographic
D) benefits
E) behavioral

Psychographic Segmentation

A market segmentation technique that divides consumers based on their lifestyle, interests, values, and personality traits.

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, or ethnic background to tailor marketing strategies.

Behavioral Segmentation

A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.

  • Distinguish between different types of segmentation: demographic, psychographic, geographic, geodemographic, and behavioural.
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Catrina HookerNov 24, 2024
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