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ANAND MOHAN
on Dec 18, 2024

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The phrase "birds of a feather flock together" captures the idea of ________ segmentation.

A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

Geodemographic Segmentation

A method of market segmentation that combines demographics with geographic location to identify market segments with similar characteristics and behaviors.

Psychographic Segmentation

A marketing strategy that divides a market based on consumer personality traits, lifestyles, interests, attitudes, and values.

Geographic Segmentation

The division of a market into different geographical units such as countries, states, regions, cities, or neighborhoods, to tailor marketing efforts to local preferences and conditions.

  • Identify the distinct types of segmentation such as demographic, psychographic, geographic, geodemographic, and behavioral.
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AL
Ashley LewisDec 20, 2024
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