Asked by
Lucero Alvarez
on Oct 31, 2024
Verified
Which of the following describes content analysis?
A) monitoring social media platforms
B) observing stakeholder dynamics
C) evaluating characteristics of storytelling
D) categorizing existing communication
Content Analysis
A research method used to identify the presence of certain words, themes, or concepts within qualitative data sets, such as texts, images, or media.
Social Media Platforms
Online networks where users create, share, and exchange information and ideas in virtual communities.
- Gain an understanding of different research techniques and how they are applied in PR efforts.
Verified Answer
SM
Learning Objectives
- Gain an understanding of different research techniques and how they are applied in PR efforts.
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