Asked by

Sandra Tomlin
on Oct 31, 2024

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Which of the following involves gathering information by distributing surveys or interviewing focus groups?

A) data mining
B) secondary research
C) content analysis
D) primary research

Content Analysis

Research method of examining and categorizing existing communication.

Secondary Research

The process of gathering and analyzing data that has already been collected by others, as opposed to primary research, which involves collecting new data firsthand.

Primary Research

The process of collecting new and original data directly from sources rather than relying on previously collected information.

  • Understand various research methods and their application in PR campaigns.
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YA
Yumi Angel MorataNov 02, 2024
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